We opened a Los Angeles flagship store!
Because we started this company as a direct-to-consumer brand, focused around cutting out the inflated markup of the luxury market, we always knew a store would become a necessity. Because of your massive support over the last year, we were able to accomplish this so much earlier than we expected.
We wanted to create an immersive experience for anyone who walks through our doors, and since jackets can be tried on over any outfit, we thought the best way to do this was to model the entire shop into a giant personalized dressing room. So we designed a completely custom built-out space, included a floor-to-ceiling interactive jacket wall, paired with our own app for you to select your favorites in your size and add them to your personal try-on rack. The inside of the store serves as the dressing room, and an enclosed outdoor patio serves as the waiting room for any company you bring along.
The design of the store reflects the brand’s whimsical yet minimalist aesthetic, with every piece designed by our creative director Jessie Willner and built from a combination of hand-picked marble, chrome, velvet and neon. Our full collection of jackets is available in-store, along with store-exclusive styles and limited-edition custom pieces. Not to mention we’ve moved our entire office into a space connected behind the storefront, making it possible to turn around custom orders in a fraction of the time if you order them in-store.
Moral of the story, come hang with us. We can’t wait to meet you!