A Luxe New Jacket Brand That’s All About Transparency
“When I went through the process of designing this collection, something that became really apparent to me was that the field of luxury was definitely lacking in transparency, which I was very accustomed to in a more creative lifestyle,” recalls Jessie Willner, the 24-year-old Californian artist behind the just-launched jacket brand The Mighty Company. The line, which flung open its e-commerce doors yesterday, is Willner’s answer to that quandary, aiming to do for luxe toppers what, say, Everlane has done with tees.
The Mighty Company offers iconic outerwear styles (the biker, the bomber, et al.), with classic cool babes like Françoise Hardy as inspiration, all whipped up in top-notch fabrications, and ranging in price from $695 to $995. Per Willner: “I was sourcing these insanely high-quality materials, but [the product was coming in] at a price point that was around $2,000-plus, easily, and I figured out how to get that down to $695 to $995. It was completely in the back-end pricing. The decision to go direct to consumer was a huge part of making that possible.”
Willner (who counts industry vet and Re/Done cofounder Sean Barron as both a friend and mentor) relied on her own background in the arts and graphic design, producing the earliest technical renderings and maintaining complete involvement along every step of the way: “I made a decision to create every aspect of the brand myself. I designed every pixel on the website, I edited every photo and video that you see, and I wrote every single word that you read. I wanted the customer to feel like they’re getting a glimpse into this world and getting something really special.” The results are lustrous styles in Ziggy Stardust–worthy metallics from the renowned French textile mill Malhia Kent, graphic leather and suede motos, and supple fringed lambskin numbers.