This week we launched The Permanent Collection in all CURVE stores. We celebrated by throwing a launch party at their Robertson store in LA.
Guests previewed and shopped the full collection while drifting between the meticulously handmade flower wall, the vintage cotton candy station next to the giant flower-covered macaroon tower, and the dressing-rooms-turned-bar that was serving up 1934 cosmos & rosé.
This event was a great opportunity to honor the artistic influence of the brand, which we did by turning all jackets into blank canvases and having an in-house artist available to hand-paint whatever your heart desired.
The Permanent Collection is now available in all CURVE locations.